The Location of Mediterranean growers for sales in the Northern European market
Bental BV was founded in April of the year 2003. The vision of the company (until 2010 in a Joint Venture with Carmexco BV) is, and was from day 1, to provide sales and marketing for growers from the Mediterranean area in the Netherlands and via the Netherlands throughout Northern Europe. Strong relationship between Bental and the growers allows specific attention to each grower and access to market information and products position .
Growers often know the end customer where their plants will end up and Bental takes care of visits from customers and potential customers to their nurseries. Bental BV has its storage and greenhouse building in Rijsenhout, a 10-minute drive from Royal FloraHolland Aalsmeer and 5 minutes from Schiphol Airport. The greenhouses are equipped with tables, watering systems and various areas where plants can be kept at different temperatures. This to keep plants good for a longer period of time.
Currently, the Bental Team consists of three sales employees, a complete team for implementation and a team for administrative work. The experienced team, all working for more than 10 years in the pot plant business (most of which time in the Mediterranean plants), is engaged in day trading, from many different products per CC to full carts of the same product, as well as large promotions. We also deliver according to the growers' wishes to the clocks in Aalsmeer, Naaldwijk and Rhein Maas.
In 2021, Bental provides “Full Services” to 22 growers from Portugal, Spain, Italy, Greece and Israel with customers in the Netherlands, Germany, Scandinavia, France and the United Kingdom. The owners of Bental are BenBen Nursery, Eran Tal (Israel) and Ernst Keessen (Netherlands).
BenBen Nursery (Benzion Fold and Jacov ben Jacov) has 8 hectars of nurseries in southern Israel near Netiv Haasara. The main culture is P12 cm. Eran Tal comes from “Research (Northern R&D project) moving to production”. Ernst comes from FloraHolland where he worked in various positions for 16 years.
Bental is also specializing in exporting Dutch produced pot plants . For that purpose a web shop offering the assortment of about 80% of Dutch growers was developed